1. Course Name – Digital Marketing Course (Basic Level)
2. Course Code – RCDM (RKCL Certificate in Digital Marketing) – Basic Level
3. Course Duration – 90 hours (2 months)
4. Course Fees – Rs 9000 only per student
5. Training Mode – ITGK Instructor Led + RKCL LMS portal based self-study
6. Learning Material: Notes by ITGK faculty & Login on RKCL LMS Portal with full access to Digital Marketing e-content
7. Exam Mode – Online MCQ based exam by RKCL
8. Certificate – Both printed & digital certificate (DigiLocker) by RKCL
9. Find your nearest RKCL ITGK for this course – Click here

Course Syllabus (Basic Digital Marketing) – 

Chapter 1 – Digital Marketing Introduction
Chapter 2 – Website & Email Marketing
Chapter 3 – CRM (Customer Relationship Management)
Chapter 4 – SEO (Search Engine Optimization)
Chapter 5 – Google Analytics
Chapter 6 – Google Ads & PPC (Pay Per Click)
Chapter 7 – Social Media Marketing (SMM)
Chapter 8 – E-commerce Marketing
Chapter 9 – Influencer Marketing
Chapter 10 – Projects